When you’re trying to drive organic traffic to your website, there are two critical factors of search engine optimization in Canada that you need to consider:
- Relevance
- Authority
Relevance pertains to your ability to know exactly what your audience is searching for and providing them with appropriate and high-quality information to answer their queries. Authority, on the other hand, refers to how trustworthy your website is in terms of content.
Google takes a myriad of factors into account when they rank pages, but the one most critical way they measure it is through backlinks.
- What are backlinks?
Also called “inbound links,” backlinks are links from another website that lead back to yours. It can be placed in a text, an image, or as a button on your webpage — as long as the destination is another website, these are all considered backlinks. - Why are backlinks important?
Backlinks are essential to the success of any website. It’s not just a link inserted into text; it’s a vote of confidence, a way for a publisher to say to readers: “Hey! This website has great content. Check them out.”
How We Can Help
Getting backlinks can be difficult, especially for small businesses or startups. But if you want to boost your SEO and get better social media management, we at smbclick.com can help you.
We have services that can help you consistently earn high-quality backlinks to your website. Not just that, we also provide custom website design in Toronto, Canada for startups who desire to create a website but don’t know where to start.
To learn more about our services, contact us today!